Keyword search is coming to Instagram
Instagram users’ ability to search is getting an upgrade. Last week, the company announced that English-speaking users in six countries will be able to search the platform using keywords. Before today, they could only search for hashtags or accounts. So, for example, if you previously wanted to find “healthy recipes,” you’d only be able to search for posts that tagged #healthyrecipes or accounts with variations on “healthy recipes” in their name or bio. Now, however, Instagram will let people search the keywords themselves, meaning posts that feature healthy recipes should surface, even if the specific tag is missing.
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