INSIGHTS


We provide you with the latest news, trends and knowledge developments to make you smarter than your competitors on the Facebook platform.

, ,

Instagrams new function Reels might overtake TikToks position – What is new?

News you want to use week 32

 

Instagram Reels, Facebook’s competitor to TikTok, is expected to roll out in early August to users in the US and several other countries. It’s already being tested in India, Brazil, France, and Germany. Reels is a new format for Instagram Stories that allows users to create and share short-form video content on the Explore page and with followers. Several tech companies have come out with apps similar to TikTok, but no platform has yet to successfully rival TikTok’s viral reach. But it looks like Facebook is putting its full weight behind Reels, and trying to capitalize on Instagram’s popularity among a younger audience

Read more: 3 min