Instagrams four focus areas during 2022


2021 was, from Instagrams perspective, very much about keeping up with TikTok. We can expect even more of the same in 2022, as the platform looks to focus on its key areas of growth – and in particular, consolidating its video formats to maximize engagement. Focus for the platform will be:

  • Video & video
  • Transparency
  • Messaging
  • Content creators

Read more: 2-3 min

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