2024/10/23
Instagram Chief recommends posting carousels to improve reach
Looking for an easy way to increase your IG reach? Post carousels, which can now include up to 20 frames, as well as musical accompaniment. That’s the latest advice from Instagram chief Adam Mosseri, who’s provided some pretty logical notes on why carousels are valuable for increasing reach. There are two main reasons:
- More content means more potential interactions which leads to more reach
- If a user swipes away a carousel initially, it will usually be shown the same carousel, but with a different image showing first