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Improved customer communication for businesses on Facebook

News you want to use week 25

Messenger for businesses

Facebook is launching a new inbox on Messenger today to make it easier for business owners to respond to incoming customer messages from the same app they use to message friends and family. The update will allow businesses to manage all their communications from a single app, instead of having to toggle back and forth between apps in order to write and respond to customer inquires — a process many business owners said they found frustrating.

The new feature arrives at a time when there’s an influx in customer inquiries and, sometimes, impatience with a slow response. Prepandemic, 90% of customers said an “immediate” response was important when they had a customer service question.

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