H&M partners with Google to create customer assistans
H&M customers can now engage with its virtual and live chat agents directly from Google services like Google Maps or Google Search. The retailer is integrating its Nuance Intelligent Engagement Platform, first deployed in 2018, with the Google Business Messages solution. Intelligent Engagement Platform assists H&M customers through their shopping experience and provides real-time answers to inquiries such as item availability, online order tracking status, and store locations and hours.
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