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Google’s search ranking has leaked

A collection of 2,500 leaked internal documents from Google filled with details about data the company collects is authentic, the company confirmed today. Until now, Google had refused to comment on the materials. The documents in question detail data that Google is keeping track of, some of which may be used in its closely guarded search ranking algorithm. The documents offer an unprecedented — though still murky — look under the hood of one of the most consequential systems shaping the web.

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