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Google will rank your site based on User Experience

News you want to use week 23

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Google is planning to tweak its algorithm next year and rank pages according to the ‘experience’ of the user. This means that if a website has a ‘poor page experience,’ it will show up lower on the Google search results. The search engine giant unveiled this project last month and titled it ‘Web Vitals’. According to Sowmya Subramanian, Director of Engineering for Search Ecosystem, the company would be tracking the three main web annoyances including:

· Largest Contentful Paint (LCP) – This would analyze how quickly the contents of the main page loads.

· First Input Delay (FID) – This feature would measure the ‘reaction’ speed of the page when the user first clicks on something.

· Cumulative Layout Shift (CLS) – The CLS would measure when various content jumps around the page – for example, ads coming in the way of the text the user is reading.

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