, , ,

Google FLoC – can this be the solution for a cookie-free ecosystem?

As third-party cookies soon will out of reach for advertisers are the large platforms preparing with different solutions. Facebook has implemented Conversion API and Google also has a solution which is called FLoC (Federated Learnings of Cohorts). It is, for obvious reasons, a bit tricky to explain how FLoC function but in the attached piece can you take part of a good explanation.

Read more: 3 min

» Do you want to know more about us? Then, book an online meeting here!