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Google FLoC – can this be the solution for a cookie-free ecosystem?

As third-party cookies soon will out of reach for advertisers are the large platforms preparing with different solutions. Facebook has implemented Conversion API and Google also has a solution which is called FLoC (Federated Learnings of Cohorts). It is, for obvious reasons, a bit tricky to explain how FLoC function but in the attached piece can you take part of a good explanation.

Read more: 3 min