Google enters the Stories landscape


The time has come. Google is now prominently displaying the ‘Visual Stories’ unit (that features Web Stories) on mobile in the US. This is after an intense period of testing that begun late last year. Visual Stories have the ability to take up a lot of space on mobile, and should be a feature for SEO professionals to pay attention to. Especially when triggered for high value queries. TikTok, Instagram and Snap have been successful with the visual approach, let’s see how Google can compete.

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