Google has announced that it is delaying its plans to phase out third-party cookies in the Chrome browser until 2023, a year or so later than originally planned. Other browsers like Safari and Firefox have already implemented some blocking against third-party tracking cookies, but Chrome is the most-used desktop browser, and so its shift will be more consequential for the ad industry. Google says that decision to phase out cookies over a “three month period” in mid-2023 is “subject to our engagement with the United Kingdom’s Competition and Markets Authority (CMA).

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