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Google Analytics gets the biggest update in a decade

Google analytics

Google is rolling out what it says is the biggest overhaul of Google Analytics in nearly a decade. The revamped platform features new machine learning capabilities, unified app and web reporting, native integrations and privacy updates. With the redesign, Google said it’s aiming to provide a more modern approach to data analytics and measurement. The new machine learning models can automatically alert customers to significant trends in their data, like calculating churn or purchase probability.

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