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Facebook and Instagram to become more relevant for younger audiences

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Facebook announced last month that it would alter its services, including Instagram, to better appeal to consumers between the ages of 18 and 29. At the time, CEO Mark Zuckerberg noted that TikTok in particular had emerged as “one of the most effective competitors that we have ever faced.” Zuckerberg said the company will make its full-screen video Reels feature a central focus of both Facebook and Instagram in the coming year.

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