INSIGHTS


We provide you with the latest news, trends and knowledge developments to make you smarter than your competitors on the Facebook platform.

,

Facebook acquire Giphy in a deal worth $400 million

News you want to use week 21

Mark Zuckerberg waving from Giphy logo

Facebook has acquired Giphy, the web-based animated gif search engine and platform provide. Giphy has grown to be a central source for shareable, high-engagement content, and its animated response gifs are available across Facebook’s platforms, as well as through other social apps and services on the web. Facebook says it will invest in additional tech development for Giphy, as well as build out new relationships for it on both the content side and the endpoint developer side.

Read more: 3 min