Elon Musk threats to ‘thermonuclear name and shame’ companies that paused advertising on Twitter

Killing them with kindness does not seem to be Elon Musk’s marching orders. On Friday, Elon Musk went on the offensive and threatened a ‘thermonuclear name and shame’ against companies that paused advertising on Twitter. Prior to the statement, Musk blamed pressure from activist groups for the pause on ad spending. This comes just two weeks after Musk reassured advertisers Twitter wouldn’t become a “free-for-all hellscape”. We are confused to say the least, threatening your biggest revenue stream is an interesting approach to frame it lightly.

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