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Eight trends that can make a difference for marketing

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Even as vaccine developments provide a clearer timeline for a pandemic recovery, 2021 is set to be another volatile year for marketers. If anything, the digital ecosystem is primed for a bigger shakeup as Apple’s controversial tracking changes go into effect, multiple Big Tech antitrust suits take shape and Google formally starts to sunset third-party cookies. There are several aspects that the marketing community need to adress in order to stay on top of things during 2021. The attached article provides more insights on these aspects.

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