Did OpenAI Sora Just Kickstart The Era Of Generative Video?

Just a few weeks back, experts predicted we were two or three years away from usable generative AI video. Now, it seems that it may happen a lot sooner than expected. OpenAI – creator of ChatGPT, the chatbot that started the current generative AI craze – just announced its own text-to-video model, Sora. To say the results have stunned the AI community is an understatement. Although we can’t yet use it for ourselves, videos demonstrate a close-to-photorealistic sequence of a woman walking in a city and a gold rush-era US town, generated from simple text prompts. For marketers Sora will be a game changer. Stock video can now be generated in seconds, and in a not so distant future we may be able to create full commercials with Sora.

Read more 4 min

» Do you want to know more about us? Then, book an online meeting here!