INSIGHTS


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Consumers are preparing to get out there

Each month, the Google Ads Research and Insights team analyses data sets of billions of recent search queries and consumer behaviours to develop a deep understanding of key trends. Attached can you find some of their most recent findings. As COVID-19 vaccines begin to roll out, people are getting ready for what comes next. Many people are anticipating reopening safely, searching for experiences like “getaways near me,” “open now near me,” “place to visit near,” and “international flights.”

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