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Consumer aged 66-75 years increased e-com shopping during Black Week

65 - 75

Already in October did we write about the growing online shopping among older consumers. During Black Week could we see that in a few markets was the group 66-75 year olds the segment with the largest growth compared to last year. It will be interesting to see how, and if, e-commerce sites start to adapt their sites to this older group of shoppers?

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