BeReal is up to 53 million installs, but only 9% open the app daily

The Gen Z social media app BeReal encourages its users to take a photo every day — a format designed to create a daily habit. The app has had an astronomical rise in 2022, 53 million installs worldwide and an increase of monthly users by 2254% since January 2022. But all is not well, according to a report only 9% of users open the app daily. This can be compared to Instagram where 39% of users open the app every day. The news comes hot on the heels of TikTok launching their own BeReal copy, which poses a big threat to the company already.

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