2024/01/16

News, Weekly Update

Almost 90% of SMB marketing teams are worried about losing access to third party data

Google’s ongoing removal of third party cookies and stricter regulations designed to protect the users’ digital integrity is hardly news. But as third party data falls out of favor thousands of SMBs, who previously have relied heavily on the data provided by tech giants such as Meta and Google, are left scrambling. According to a report from UpCity almost 90% of SMBs in the US are worried about losing access to third party data. According to the report many SMBs will deepen their collaboration with digital agencies to expand on their first party data to combat the loss of third party data.

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