Boring ads cost more

Your creative could be draining your budget: A new study shows that boring ads need 2X to 2.5X more spend to have the same impact as interesting ones. Brands must invest significantly more in dull ads to compete with the effectiveness of interesting, engaging content. more

• Interesting ads generate 6.1X more share growth than boring ads.
• Advertisers need to spend 2.6X more on dull ads to get the same market share growth as engaging ads.
• To make significant profits, advertisers must spend 2X more on boring ads than on interesting ones.