WhatsApp, the popular instant messaging app owned by Facebook,  is now delivering roughly 100 billion messages a day. For some perspective, users exchanged 100 billion messages on WhatsApp last New Year’s Eve. WhatsApp now has more than 2 billion users and at least in India, its largest market by users, its popularity surpasses those of every other smartphone app including the big blue app. The opportunities for WhatsApp are huge and I’d recommend all marketers to get to know WhatsApp better, especially for brands going abroad.

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