YouTube, Facebook, Instagram, Pinterest, LinkedIn, Snapchat, Twitter, and WhatsApp all provide their users a similar vertical media format for telling a narrative using a collection of images, videos, and overlay text optimized for vertical phone orientation. The Story format has been a big hit, but why is that? Eric Feng has written a great text on the topic. His conclusion comes down to that the format provides a great combination of storytelling and simplicity, two factors that are very important for everyone who want their message to be heard.

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