The most popular search on Youtube is after music videos so it makes sense that Facebook also enters the world of music videos. In the coming weeks Facebook will launch global music video premieres happening on Facebook, including exclusive music video content from J. Balvin, Karol G, Sebastian Yatra, Alejandro Fernandez and Calibre 50. Facebook is to launch the function in the US in partnership with Sony Music Group, Universal Music Group, Warner Music Group, Merlin, BMG, Kobalt and many others across the independent music community, publishers and societies.

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