A new Pinterest feature will allow users to virtually try on products, starting with lipstick. To use the new feature, Pinners will first open Pinterest’s smart camera, “Lens,” while in Search, then click “Try it” to explore the different lipstick shades available. To shop the products, you just swipe up. The company says it started “Try on” with lipstick because it’s one of the most searched beauty-related items on the site. Pinterest is not the first to launch a virtual makeup experience. YouTube last year debuted an AR Try-On experience that allowed viewers to virtually try on makeup (also initially lipstick) while watching video reviews on its site.