After being acquired by Chinese media company Bytedance last November, Musical.ly is getting ready to step up its advertising offering to attract more revenue.So far Musical.ly has only managed to drive revenue through influencer partnerships and activations.

 

But now the company is looking to generate revenue with a set of new products oriented towards custom content creation and co-creation of assets. These products are still in beta, and no formal offering is yet available nor is Musical.ly considering a self-serve platform for advertisers at this stage.