Facebook will soon offer marketers a new dedicated platform designed to make it easier for companies to find influencers whose message best dovetails with their brand. The new tool was first spotted by German site AllFacebook, which posted screenshots of it in action. It’s called “Branded Content Matching,” and there are three features which stand out: Search, Suggested Creators, and Saved Lists.

 

As yet, we don’t know when this platform is coming, or how far along it is in development. But when it does come out, it could help Facebook’s erstwhile community of content creators find better opportunities of monetizing their work.