A Snap spokesperson confirmed that the company will test a new ad format called, yes, Commercials, which will be six-second ads that run in select Snapchat Shows and not in Snapchat’s magazine-style Discover editions or users’ personal stories.

 

The test is supposed to start around May 15, two of the sources said. The experience would be new for Snapchat and run counter to its past practice, but the app has had a tough first year as a public company, struggling to grow users and missing growth expectations, and advertising is its only source of revenue.