2024/10/03
TikTok updates Search Ads Campaigns with keyword targeting
TikTok’s adding another way for brands to get their promotions in front of searching users in the app, with an updated version of its Search Ads campaigns. Search ads are now available for both Traffic and Web Conversion objectives, and include a new element during set up which enables advertisers to select relevant keywords for their campaigns. The biggest difference from its existing Search Ads in format is giving advertisers more control in placement. Previously Search Ads was only available as a placement, not as a stand alone ad, and you couldn’t target specific words.
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