2023/03/10
Meta, Weekly Update
Conversions increased by 20% on Meta in Q4
Meta is constantly developing their ad features, and it seems to be working. During Q4 in 2022 conversions for advertisers were up 20% and cost per acquisition decreased. According to Meta the reason for the success is their improved AI features such as Advantage+ that partly automates the ad purchase process. We see AI tools as a great complement, but to reach optimal results with your marketing on Meta you need stellar performance marketing combined with tailor made creatives.
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