2022/10/03
TikTok, Weekly Update
TikTok Rolls Out Comment Downvotes to All Users
TikTok announced last week that they’re rolling out comment downvotes for all users, as a means to flag inappropriate responses to video clips. As you can see in this example, TikTok’s ‘Thumbs Down’ comment downvote option will be displayed at the far right of each comment, providing a quick and easy way for users to tag such, in order to help TikTok identify negative behaviors in the app. Which is the key focus – rather than being an audience response element, like downvotes on Reddit, TikTok’s approach is actually to use the indicator as a means to weed out negative behaviors.
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