2022/09/02
TikTok, Trends, Weekly Update
TikTok is testing a new ‘Nearby’ feed to display local content
The new feature Nearby will show local content to users. The new update also introduces location tagging. The feature is currently being tested in Southeast Asia. It’s worth noting that the Nearby feed could also open up new opportunities for local advertisers, as the feed could be used to display advertisements for nearby businesses and services, if this is something TikTok were to explore.
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