2022/02/02

Google, Weekly Update

Google ends FLoC, replaces it with Topics

FLoC (Federated Learning of Cohorts), Google’s controversial project for replacing cookies for interest-based advertising by instead grouping users into groups of users with comparable interests, is dead. In its place, Google today announced a new proposal: Topics. Read more in the attached article what this actually means.

Read more: 3-4 min