Dispo is a new photo-sharing app that elicits the feelings associated with using a disposable camera. Can it be the new Instagram? The app has been around for about a year but had failed to get traction so far. However, this weekend a new updated version rolled out and it got the web talking. Among other new features, “Shared Rolls” is by far the one that is making the buzz. Shared Rolls are a kind of collaborative photo album that develops new snaps every morning at 9am. The trick is that nobody, including the photographer, can see the photos until then. By adding a social element to its app, Dispo may have found the key to success. And this shared experience is now what draws attention to its ability to compete with Instagram and other image-based social networks.

Read more: 4 min