Let’s be honest, social media is a jungle. Forget about the flood of apps, integrations, and add-ons, just figuring which network you should invest in is overwhelming. Content Marketing Institute asked some of today’s most influential online marketers one question: “What social media tool is your all-time, desert-island, can’t-live-without favorite?” What follows are – by any list or metric – 50 big names in online marketing, content marketing, and e-commerce along with their top social-media tool and reason for loving it.

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