News you want to use week 16.

Macy’s is selling quirky products at its brand new Story At Macy’s themed shops, which launch at 36 of its stores on Wednesday. The Story at Macy’s spaces will change themes, looks, and product lineup every six to eight weeks. That’s a radically different approach from how Macy’s—and pretty much all larger retailers—typically operate, with long lead times and predictable merchandise. The idea is for shoppers to want to pop into Macy’s to go see what’s new at Story and be surprised by new items, and buy something knowing it might be not there on their next visit, as opposed to the same stacks of sweaters and socks they’ve seen for years.

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