Disaronno

The client aimed to enhance Disaronno’s brand awareness in the Swedish market. A key requirement was to develop a creative concept that emotionally resonated with the target audience while also establishing a strong connection with the local market.

Case

Inspired by the Italian Renaissance and renowned artists like Michelangelo, Ingager designed a campaign centered on art and design. The concept featured Swedish creator and influencer Elsa Ekman interpreting the Disaronno bottle. Rather than fully embracing traditional Italian style, we creatively brought a piece of Italy to Sweden. The campaign aimed to convey that anyone can experience La Dolce Vita, no matter where they are.

Concept

To conclude the campaign, Elsa Ekman hosted an event, inviting customers and friends. This celebration provided a platform to showcase the collaboration and artwork.

This approach allowed us to explore new creative territory and personalize the product, enhancing its uniqueness.

Off-trade result: +22%