Björn Borg

A full-funnel strategy was implemented to meet predefined KPIs, while continuously identifying and engaging new target audiences. By creating data-driven, cohesive content, we strengthened brand presence and supported sales growth.

Through in-depth data analysis, we identified trends to inform market-specific strategies, driving both performance and creative direction. Content was tailored to distinct audience segments, including always-on, collection-specific, and user-generated content—each built on platform data and trends.

We also identified synergies across channels to maximize sales potential, leveraging unique user behaviors on each platform.