American Express
We developed the main fall campaign for American Express’s Platinum Card. Our responsibilities included strategy development, concept creation, and the full production of all necessary assets. The campaign was launched in the Netherlands and Belgium across a wide range of platforms, including OOH, OLV, radio, display, programmatic, and social media. In total, we created over 400 assets.
Brief
The American Express Platinum Card is the ultimate travel companion—a message that’s usually easy to communicate. But what happens when the world shuts down due to a global pandemic? Launched at the end of the pandemic, this campaign embraced the concept of 'Rediscover the World.'
Concept
The global COVID pandemic abruptly put our lives on pause. Through our research, we discovered that the things our target audience missed most closely aligned with what they missed about traveling. This insight became the foundation of our campaign. As the world reopened, we invited them to rediscover it.
Insights
