2019/02/27

Google, Weekly Update

Ads coming to Google Assistant – What is new?

Google appears to be testing the delivery of ads in Google Assistant results. We were unable to find any ads ourselves in multiple attempts (on iOS or Android) using the Google Assistant. However, it was only a matter of time before Google started testing ads in Assistant results.

Google previously announced that its Assistant is now on one billion devices (mostly smartphones). As some percentage of search queries migrate to the Assistant, potential PPC revenue will be lost in traditional search results