More than 150 million have a conversation with businesses through Instagram Direct each month, with a third of those messages beginning with an Instagram Story. To make messaging easier and more efficient, Instagram are introducing a new set of features for businesses using Instagram Direct.

 

Businesses will now have a better way to manage their messages. Now you’ll see important new customer messages in your main Direct inbox, instead of in the pending folder. You can also star and filter your conversations to come back to messages you want to follow up on. Additionally, in the coming weeks Instagram will begin testing quick replies so that you can easily respond to common questions.