News you want to use week 17.

Snapchat has slowly but surely been building out Lenses, its augmented reality face filter platform, both as a way to keep users hooked on taking selfies and as a way to earn money from advertisers.

Starting this week, Snapchat will introduce its new Shoppable AR feature, which will let advertisers display and sell products through the app’s Lenses. Now, advertisers can add a button to a Lens that takes users to a website where they can buy an associated product. The feature is starting with a few low-key partnerships.