Google is enabling its built-in ad blocker for Chrome. Chrome’s ad filtering is designed to weed out some of the web’s most annoying ads, and push website owners to stop using them. Google is not planning to wipe out all ads from Chrome, but it will be blocking all ads on sites that repeatedly violate standards set forth by the Coalition for Better Ads. Full page ads, ads with autoplaying sound and video, and flashing ads will be targeted by Chrome’s ad filtering, which will hopefully result in less of these annoying ads on the web by incentivizing sites to stop relying on them.