Last week, the two unveiled the first “Smart Ladies’ Room” at the West Lake Intime Shopping Mall in Hangzhou City. It’s the latest extension of New Retail by Tmall and Intime, after they last month showed off a smart nursing room for mothers shopping at malls. Consumers waiting in line can make use of technologies like a pair of ‘magic mirrors’, an augmented-reality-powered digital screen that lets shoppers virtually try on and purchase cosmetics, including a wide array of lipstick, blush, eyeliners and eyeshadow, and a vending machine offering beauty and feminine products from nearly 10 brands, including Shu Uemera, Lancome, Elizabeth Arden and Benefit, to lighten the load for ladies out shopping. All products can be purchased for RMB 0.01 each through the Alipay mobile wallet.