2023/09/08
Weekly Update
Exploring the marketing potential of predictive AI
AI, AI, AI. It’s all everybody talks about since ChatGPT entered our lives late last year. But when we’re talking about AI, especially us marketers, we often get stuck in talking about the operative benefits. AI can write texts, create images and build our slides. That’s obviously great, if we can have AI do our repetitive tasks we free up time. But the true power of AI spells predictive AI. AI models that can predict the future and for example decide how much product we need to have in stock throughout the year. In this article they look closer into what predictive AI is and how it can be used.
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