Instagram Business Profiles is a function that was launched 18 months ago. In July 2017 could Instagram see 15 M active Business Profiles and last week did Instagram reveal that there are now 25 M active Business Profiles. The interesting part with this development is that it indicates how attractive and relevant companies see Instagram. Hence, it is no longer a platform only for users, it is also perceived as a valueable channel for brands and companies.

Instagram globally is right now made out of:
– 800 M active users
– 500 M daily users
– 2 M advertisers