2023/04/28
TikTok, Weekly Update
4 things that effective creator campaigns have in common
Creator collaborations can be an effective part of the media mix. If we get it right that is, if not the campaign will fall flat. TikTok has released an 11 page guide on the 4 things that make an effective creator campaign on the platform. One of the keys to success is a close collaboration between the advertiser and the creator. The full guide is well worth a read.
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