Pinterest, which is now used by 200 million people worldwide, has heavily invested in its visual search technology in order to turn the smartphone camera into a search engine for products. The idea is that, when a consumer sees something they like out in the real world, they can simply take a picture with Pinterest’s app then find out additional information, like where to buy the item, how much it costs, or other ideas – like how to style an article of clothing, for example. The technology is meant to catch users at the moment of discovery, then push them into the buying cycle via Pinterest