Sales through digital and social media—especially mobile— has hit overdrive, with digital channels in key markets accounting for a larger portion of total sales. To grab customers’ attention, brands will need to strengthen their online presence through customization, knowledge, and superior online-shopping interfaces and deliveries. Social media is an important contributor to many brands, hence will the iOS14 update play an important role.

The update only affects those consumers who use Apple mobile phones.But this still makes out for a large part of consumers in most western markets. To remain competitive in the fierce e-commerce landscape is it necessary for brands to understand and act on the changes which this update brings. To get you started, we have outlined key actions which you and your marketing team can act on already today.